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Maryland PSC Opens Investigation of Licensing Independent Contractors, Other Channels

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November 9, 2010

The Maryland PSC has initiated a proceeding (Case 9245) to consider whether persons (companies or individuals) selling electricity or gas on behalf of electricity and gas brokers or suppliers licensed in Maryland, but not directly employed by the licensed brokers or suppliers, should be regarded as brokers themselves and required to obtain an electricity or gas supplier license from the Commission.

As only reported by Matters, Staff has been conducting an investigation of supplier sales channels, directing suppliers to provide a list of all entities with which the supplier has contracted, or to whom the supplier otherwise pays compensation, for the purpose of obtaining or soliciting customers (6/29).  Additionally, the issue of what entities and persons require a license has come up with respect to network marketing as well as affinity groups (6/3).  The applications of Utility Choice International for broker licenses have been held up due questions over whether independent representatives under network marketing require a license (9/30).

Staff determined that, in Maryland, 23 different electricity suppliers have entered into over 300 contractual relationships with 202 different counterparties.  These counterparties, according to Staff, range in type from traditional brokers, to door-to-door sales and telemarketers, to non-profit organizations engaged in fundraising.  

While Staff indicated that it was not always able to make a clear distinction between the various types of vendors/agents, Staff roughly categorized the counterparties into three types: brokers; sales representatives (defined as agents who carry out a marketing or telemarketing campaign designed for or by the underlying electricity supplier); and non-traditional agents, including state agencies and non-profit organizations making offers to their members or employees.

Further, Staff asserted that 202 distinct marketing counterparties have signed contracts with electricity suppliers. Staff's initial analysis of contractual language and guidance from suppliers indicated that 169 act solely as brokers; 9 act solely as sales representatives; 18 act as non-traditional agents; and 6 act as both brokers and sales representatives.  In terms of contracts, Staff submits that there are 341 contracts signed between electricity suppliers and agents: 301 are with brokers; 19 are with sales representatives; and 21 are with non-traditional agents.

"Although the Commission has issued a substantial number of supplier licenses to electricity and gas brokers, the relevant provisions of the PUA and the Commission's regulations do not clearly delineate which parties in the sales chains need to have their own supplier license," the Commission said.

"As questions have arisen during consideration of applications for electricity and gas supplier licenses at the Commission's Administrative Meetings as to the marketing practices of the applicants, the Commission finds that addressing these issues would enable Staff and market participants to better determine which parties in a given transaction are required to have a supplier license, and reduce the likelihood of unknowing violations of the licensing requirement."

Initially, the Commission asked for responses to the following questions:

1. Should sales representatives and non-traditional agents be required to obtain a license to operate as electricity or gas brokers?

2. If there are circumstances or conditions that would warrant licensing of some sales representatives and non-traditional agents but not all, please state how you believe the Commission should distinguish between those needing a license and those who should not be required to obtain one.

Responses are due December 10.

   
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