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Gulf Oil Intends to Expand Retail Electric Marketing Nationally
January 26, 2012
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Copyright 2010-
Gulf Oil LP intends to expand its retail electric marketing nationwide, it said in formally announcing its Connecticut retail electric supply business, which had been first reported by Matters.
Gulf Electricity will launch service for customers at Connecticut Light & Power and United Illuminating in March.
As first reported by Matters earlier this month, Cumberland Farms convenience stores, which are affiliated with Gulf Oil LP, will serve a prominent role in marketing the service.
"Our network of locations – over 2,500 branded outlets, including our company operated Cumberland Farms convenience stores - coupled with our expertise in sourcing and distributing energy efficiently, makes this expansion a natural complement to our existing businesses," said Gulf Oil President Ron Sabia. "Gulf's brand name has created trust for over 110 years. More than one million customers pass through a facility supplied or branded by Gulf every day," Sabia said.
"We are especially excited to be able to utilize our branded channels in this offering with our distributors and dealers who will have an additional opportunity to expand their sales and services to their customers," added Gulf Oil's Senior Vice President and Chief Marketing Officer Rick Dery.
Gulf Oil specifically said that mail-in forms for electric service will be available at all participating Gulf branded stations.
Additionally, Gulf's electricity website, though not live yet, indicates that new residential enrollments will received a $25 Gulf Cash Card, which are prepaid cards which can be used at any Gulf location for in-store purchases and at the pump.
"It is our intention to expand these sales and services beyond Connecticut, on a nationwide basis. Today we market transport fuels and our brand over 27 states," Dery noted.
Aside from Connecticut, Gulf Oil LP is already licensed as an electric supplier in Massachusetts (5/11)
Gulf Oil will initially offer a variable plan that it says will be priced to offer as much as 10% savings versus the utility rate.
"In the future we plan to offer an expanded slate of products ranging from those that would allow a customer to fix the price of power or cap upside exposure to costs to being able to choose a specific power source such as solar or wind," Sabia said.
Email This StoryCopyright 2010-
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