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Texas REP Looking to Redeploy Prepaid Brand In Late Spring/Early Summer
AP Gas & Electric is working on redeploying its Zip Energy prepaid brand in Texas as summer approaches, APG&E told EnergyChoiceMatters.com.
Currently, APG&E is not marketing to prepaid customers.
Though APG&E has not done a lot with the Zip Energy brand since filing its notice of intent to offer prepaid service with the PUCT in 2012, APG&E has enrolled a "very few" amount of customers with Zip Energy, and continues to serve these customers.
APG&E said that it placed Zip Energy on the backburner as it assembled the right personnel in place to manage the brand.
APG&E said that it is working on developing marketing and strategy for Zip Energy, with the intent to redeploy the brand in the prepaid market later this spring as summer approaches.
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March 20, 2014
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Copyright 2010-13 EnergyChoiceMatters.com
Reporting by Karen Abbott • kabbott@energychoicematters.com
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