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Centrica Using ElectricityChoiceTexas.com As Portal for Its Retail Brands, Beckons Customers to "Compare"
Centrica has recently begun using the web address ElectricityChoiceTexas.com as a portal for some of its Texas retail electric brands.
Featured on the site are Direct Energy, including Direct's Power to Go prepaid brand, Bounce Energy, First Choice Power, and New Leaf Energy. CPL Retail and WTU Retail are not currently featured on the site.
The site, which describes itself as, "An electricity rate comparison site for and by Texans," and beckons visitors to, "Compare Energy Rates with Electricity Choice Texas," works similar to the many other shopping portals in the market, in that customers enter their zip code, and can see offers from the various Centrica retail providers.
"We are your guide to selecting the right Texas electricity company for your home," ElectricityChoiceTexas.com says.
"Here at Electricity Choice Texas, we focus our efforts on delivering the information you need most when choosing an electric company for your home. As proud residents of the Lone Star State, we feel we have a special insight into what Texans want from their electricity company," the website says.
"How do we help you compare your options when it comes to Texas electricity choice? First, we collect rates from our family of brands. Next, we give you the ability to sort that data as you see fit: fixed-rate, variable-rate, prepaid, green, and more. We then deliver a Learning Center so that you can get educated about the Texas electricity industry and make an informed energy decision," the website says.
Asked whether Centrica is actively pushing potential customers to the site, or if it is relying on the site to passively attract customers from web searches, the company said that it is, "waiting to see how the site performs so we can test and learn."
A company representative did not respond to a question regarding whether similar sites would be offered in Direct's Northeast markets, where it also uses multiple brands (including Gateway Energy Services, Vectren Source, Energetix, and NYSEG Solutions, in addition to Bounce and Direct, among others)
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April 21, 2014
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Copyright 2010-13 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
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