Energy Choice
                            

Matters

Archive

Daily Email

Events

 

 

 

About/Contact

Search

Retail Energy Shopping Website Allowing Customers to "Name Their Own Price"

July 28, 2014

Email This Story
Copyright 2010-14 EnergyChoiceMatters.com
Reporting by Karen Abbott • kabbott@energychoicematters.com

Torch Energy Solutions is launching an online retail energy shopping website which will allow residential customers to "Name Their Own Price"

Torch is rolling out the site, www.torchenergy.com, in deregulated energy markets across Texas on August 4. Over the course of the next few months, Torch will continue its expansion to other deregulated markets across the United States. Torch also lists the U.K. and Australian markets as targets for expansion

On the website, Torch asks customers to enter their zip code and name their price per kilowatt-hour. If the entered price matches a pre-existing plan offered by retail electricity providers in the customer's area, Torch immediately connects the customer to it. If there is no immediate match, Torch will attempt to match the customer with a provider within 24 hours. If no match is made, Torch returns with plans currently offered closest to the desired rate.

Torch Energy Solutions is led by CEO Amy Gasca, a 25-year veteran in deregulated energy and former executive at several retail providers including Entrust Energy and Constellation NewEnergy.

Amir Eskafyan, who previously worked at Choice Energy Services, serves as Chief Product Officer. Mohammad Anwar, who founded interactive marketing and technology firm Softway Solutions, serves as Chief Technology Officer.

Torch is specifically targeting "Millennials" and "Generation X" with the site -- "the population between the ages of 25-34 and 35-44 who are technologically savvy, and seeking to be empowered in their purchases."

ADVERTISEMENT
NEW Jobs on RetailEnergyJobs.com:
NEW! -- Manager, Business Analytics and Development -- Retail Provider
NEW! -- Energy Sales -- DFW
NEW! -- Manager of Billing -- Retail Supplier -- New York
NEW! -- Manager, Billing -- Retail Provider
NEW! -- Contract and Data Specialist -- Retail Supplier -- New York
NEW! -- Billing Analyst -- Retail Supplier -- New York
NEW! -- Energy Sales Executive -- DFW
NEW! -- Senior Supply Analyst -- Retail Supplier -- Houston
NEW! -- Customer Care Manager -- Retail Supplier -- New York
NEW! -- Pricing Analyst- Electricity and Natural Gas -- Retail Supplier -- New York
NEW! -- Power & Gas Markets Analyst -- Retail Supplier -- New York
NEW! -- Supply Advisor -- Retail Supplier -- Houston

Email This Story

HOME

Copyright 2010-13 Energy Choice Matters.  If you wish to share this story, please email or post the website link; unauthorized copying, retransmission, or republication prohibited.

 

Archive

Daily Email

Events

 

 

 

About/Contact

Search