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Reliant Files to Use Trade Name "NRG Home" in Texas, NRG Home to "Expand Nationally"

August 6, 2014

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Copyright 2010-14 EnergyChoiceMatters.com
Reporting by Karen Abbott • kabbott@energychoicematters.com

Reliant Energy Retail Services, LLC applied to use the trade name "NRG Home" in an application for an amended Texas retail electric provider certificate

As first reported by RetailEnergyX.com (click here), NRG Energy's recently designed website greatly increased the prominence of its home services offerings, including the use of the brand "NRG Home." While such services have been offered to Reliant customers for some time, they were originally offered under the brand Allied Warranty, LLC (for Texas service offerings, NRG Home remains an affiliated company of Allied Warranty, LLC according to its website).

As noted by RetailEnergyX.com, NRG Home offerings include maintenance, warranty, and repair services and protection plans, for HVAC, plumbing, electrical systems/wiring, and energy services (efficiency, solar, etc.).

Reliant Energy Retail Services also applied to add the trade name "NRG Business" to the certificate.

Reliant Energy Retail Services would drop the trade names "Reliant Energy Residential Services" and "Reliant Energy Solutions" from the certificate under its amendment application

NRG gave more details concerning the new names in announcing earnings this morning

NRG announced the reorganization of NRG’s retail, residential solar and home product and services business into NRG Home and its wind, large scale solar and renewables driven microgrid business into NRG Renew

"Over the balance of the year, NRG will be implementing a reorganization aimed at focusing the Company more directly on the high growth segments of the industry and capitalizing on the strengths NRG brings to those areas of the business. NRG, or the NRG Group of Companies, will consist of three main business lines: 'NRG Business'- which will consist of our conventional wholesale generation portfolio and our fast growing B2B segment that includes reliability services, onsite generation and our thermal operations and development; 'NRG Home'- which is intended to realize the obvious synergies between our nearly 3 million retail customers, our growing residential solar business and other home energy products and services; and 'NRG Renew'- the largest solar and third largest renewable company in the United States. The NRG group of companies will also include two special purpose companies encompassing Petra Nova and our national eVgo electric car charging network, respectively, and, of course, 'NRG Yield' which is intended to enable and competitively enhance from a cost of capital perspective the contracted assets of all of the NRG companies in the Group," NRG said.

NRG said that NRG Home will provide, "smart energy management, home solutions, and personal power"

NRG Home services include "system power & associated services" (provided by suppliers such as Reliant, NRG Residential, Green Mountain, etc.), solar (via NRG Home Solar) and "personal power" (or "on-the-go" power).

During an earnings call, NRG Energy CEO David Crane said that investors should expect to hear more about the "on-the-go"/mobile power service offerings from NRG Home in the months to come. To date, as reported by RetailEnergyX.com, such services have included renting mobile power chargers for various mobile devices (phones, etc.) at public venues, including stadiums and restaurants, and offering "lockers" for customers to securely charge their mobile devices at malls, airports and similar locations. Crane said NRG wants to serve customers' electricity needs regardless of whether customers are tethered to an outlet.

NRG Home's priorities are to:

• "Win the Home"
• "Power the Individual"
• "Expand Nationally"

Keys to NRG Home growth include:

• "Brand Awareness"
• "Seamless Product and Service Offering"
• "Cross-Selling"

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