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Retail Supplier Inks Marketing Partnership With N.Y. Yankees

February 26, 2015

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Copyright 2010-15 EnergyChoiceMatters.com
Reporting by Karen Abbott • kabbott@energychoicematters.com

Major Energy announced a new multi-year marketing partnership with the New York Yankees that names Major Energy as the organization's Official Energy Supply Company.

The partnership provides Major Energy with "premier" brand integration at Yankee Stadium and expands its presence in New York sports, complementing its current partnership with the New York Knicks and Madison Square Garden, Major Energy said.

Major Energy's branding in Yankee Stadium includes permanent signage in the visitor's bullpen, branding on the Great Hall LED screen, branding on the stadium televisions and a print advertisement in Yankees Magazine. Major Energy also will have a presence at Yankee Stadium during the New Era Pinstripe Bowl, featuring college football teams from the Big Ten and ACC conferences.

"Aligning with a true first-class organization like the Yankees showcases not only our company's growth, but our corporate credibility in the energy marketplace and -- most importantly -- our long-term commitment to being the premier gas and electricity supplier to residential, commercial and industrial customers everywhere we service. This partnership, along with our other sports partnerships, gives us year-round access to speak to and connect with the most loyal and passionate sports fans in the world," said Eliott Wolbrom, director of marketing for Major Energy

Major Energy is an energy supply company serving both residential and commercial customers in the deregulated natural gas and electric markets of Illinois, Maryland, Massachusetts, New Jersey, New York and Pennsylvania.

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