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Retail Supplier Announces Enhanced Sponsorship with NFL Team
Volunteer Energy announced a three-year extension of the sponsorship and partnership with the Detroit Lions which includes greater fan engagement activities
One new fan engagement will be the launch of the Volunteer Energy Team, a high energy squad that will become a prominent part of fan interactions at all home games. In addition, Volunteer Energy will be the presenting sponsor of the Roar Meter, which appears on stadium video boards during key defensive stands.
Another new VE sponsored element will be a VIP Game Experience sweepstakes, whereby one fan will win a Lions game day package. The winner will receive game tickets, sideline passes, Lions gear, and a night’s stay in the Westin Book Cadillac.
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September 25, 2015
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Copyright 2010-15 EnergyChoiceMatters.com
Reporting by Karen Abbott • kabbott@energychoicematters.com
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