Energy Choice
                            

Matters

Retail Supplier Announces Expanded Marketing Partnership With Madison Square Garden

October 8, 2015

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Copyright 2010-15 EnergyChoiceMatters.com
Reporting by Karen Abbott • kabbott@energychoicematters.com

The Madison Square Garden Company and Major Energy announced a renewed and expanded multi-year marketing partnership, naming the New York-based energy supply company the Official Gas and Electricity Partner of the New York Knicks and New York Rangers, as well as an Official Partner of Madison Square Garden.

"The agreement provides Major Energy with premier brand integration at The World's Most Famous Arena during Knicks and Rangers games," the company said

The agreement includes supplying power to Madison Square Garden, Radio City Music Hall, the Beacon Theater and the Theater at MSG

As part of the marketing partnership, Major Energy will enjoy "significant" brand exposure at The Garden during all Knicks and Rangers games. This will include courtside LED signage throughout the Arena for all Garden events, the "Knicks Noise Meter Presented by Major Energy" and "Rangers Celebrity Welcome" features on GardenVision (the center-hung scoreboard), and the Presenting Partner of the Knicks and Rangers "Moment of the Month," which will be featured on all digital platforms for each team. In addition, Major Energy will receive promotion on Knicks.com and NYRangers.com, as well as their branded webpage at Knicks.com/Major Energy and NYRangers.com/Major Energy.

Major Energy will be the presenting partner of the Madison Square Garden "Bridge-to-Business Council," a council of select Madison Square Garden partners geared at facilitating business-to-business with one another, of which Major Energy is a founding partner. Major Energy also will be the presenting partner of the new "Small Business Council," a council focused on promoting business-to-business between Madison Square Garden partners and local small businesses.

Through their marketing partnership, Major Energy and its affiliates will offer new and loyal customers special offers on energy rates for their homes and businesses, Knicks and Rangers branded merchandise and opportunities to win tickets to sporting events, concerts and exclusive player meet-and-greets throughout the NHL and NBA season.

Major Energy is a licensed energy service company supplying natural gas and electricity to residential, commercial and industrial customers in Connecticut, District of Columbia, Illinois, Massachusetts, Maryland, New Jersey, New York, Ohio and Pennsylvania.

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