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Start-up Texas Retail Provider Seeks REP Certificate, Led By Texas Retail Market Vet

Seeks To Use Trade Names "Energy to Go"; "New Power Texas"

August 31, 2018

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Copyright 2010-17
Reporting by Paul Ring •

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Start-up Pulse Power, LLC has applied for an Option 1 Texas retail electric provider certificate.

Pulse Power, LLC has applied to use the following trade names:

• Lone Star Energy

• Energy to Go

• PowerNext

• New Power Texas

Pulse Power is led by Texas retail market veteran Rob Cantrell, who previously served as President and COO of TriEagle Energy, Executive Vice President at Crius Energy, and Senior VP, Sales & Marketing, at Champion Energy.

C. Thomas Schmidt is listed as VP, Legal & Regulatory for Pulse Power in the company's REP application

Phillip Wills is listed as VP, Finance for Pulse Power in the company's REP application

Pulse Power told that it is backed by a Texas-based private equity firm. Pulse Power said that it has completed tranche 1 of funding and expects the next (and final) round to be completed by Sept. 15

Pulse Power told EnergyChoiceMatters that it is focusing on Texas only initially and will have a diverse approach to the market, utilizing mainstream and exclusive sales channels through the different brands

Pulse Power also told EnergyChoiceMatters that it will be offering some very innovative products using Texas smart meter data and ancillary services such as thermostats, lighting, etc.

Pulse Power told EnergyChoiceMatters it is "exploring" some additional emerging programs, such as issuing its own crypto-currency and implementing blockchain, but this may come as "phase 2" items in its rollout.

Pulse Power told EnergyChoiceMatters it expects to launch service to customers in Q1 2019

In its Texas application, Pulse Power sought authorization to have the option of collecting deposits or advance payments from customers

An unrelated REP had used the name "Pulse Electric, Inc." in the Texas market, but Pulse Electric, Inc. relinquished its certificate in 2010. Pulse Power is not related to the former Pulse Electric, Inc.

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