New Name "First Step" In REP's Strategy To Combine Retail Energy, Smart Home Products
October 1, 2018 Email This Story Copyright 2010-17 EnergyChoiceMatters.com
Reporting by Paul Ring • firstname.lastname@example.org
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The Public Utility Commission of Texas granted Enertrade Electric, LLC an amended REP certificate to add the trade name Zenergy, the brand of its parent company, to its retail electric provider certificate.
Enertrade Electric's existing trade name of Shyne Energy remains on the certificate as well
Zenergy said that the name change is the, "first step in Zenergy’s long-term mission to converge the sectors of smart home controls/building automation systems, energy conservation/efficiency services, and retail electricity and natural gas under the Company’s 'virtual utility' brand."
"With a licensed REP under our belt, we believe that we are more poised than ever to become the premier provider of smart controls, on-site energy storage, and retail energy services for both residential and commercial customers," said Alex Rodriguez, Zenergy President & CEO. "Our newfound ability to cross-sell and up-sell our smart home controls and systems with our retail energy products and services allows for a whole new avenue of marketing possibilities."
Zenergy said that it plans to combine its retail energy and smart home products & services into its offering to residential customers by integrating its controls capabilities with a variety of smart energy products, including the control and automation of lights, locks and thermostats in residential customers’ homes that would enable them to manage and reduce their monthly utility consumption.
Zenergy said that, "Zenergy’s strategy as a retail energy provider is to create a beachhead in Texas and then expand to other deregulated markets across the nation. The Company believes that, the Texas market provides a mature and open retail framework as well as flexible wholesale framework, thus creating the opportunity for innovative energy programs such as Zenergy’s to come into fruition. These anticipated services include, but are not limited to, time of use service offerings, conservation program service offerings, micro-grid technology service offerings, and demand response-programs en masse."