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Start-up Retail Supplier Focused On Using AI, Push Notifications To Save Customers Energy Seeks License In New State

January 3, 2018

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Reporting by Paul Ring • ring@energychoicematters.com

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Emporia Renewable Energy Corp., a start-up retail supplier which touts an AI-enabled system that helps generate savings by improving energy efficiency and reducing consumption through the use of advanced real-time analytics, applied for an Illinois alternative natural gas supplier license

Emporia was founded by Shawn McLaughlin, former CEO of natural gas and oil marketer Concord Energy Holdings. McLaughlin previously founded Enserco Energy

In its Illinois application, Emporia stated, "Emporia is an energy commodity supplier to retail customers including residential and commercial buildings. We are also working hard to transform the way energy is produced, stored, shared and consumed. We imagine a world where sustainable energy is affordable for all through the active management of distributed renewable generation, energy storage, automated demand management systems and grid interface. Emporia is working to utilize a consumer interfacing demand management system that drives consumer engagement (Emporos), an electronic trading platform, energy storage solutions, and decades of energy trading experience to generate energy savings for both consumers and utilities while increasing grid reliability and reducing carbon emissions."

On its website, Emporia describes its service as, "Providing you with a Smart Energy Management app that provides clear, real-time energy information and recommendations to help them conserve energy, reduce pollution, and save money."

On its website, Emporia describes its service as follows, "Emporia buys your energy hourly to ensure you get the most affordable energy available. Then, Emporia invests in environmentally beneficial projects that offset 20% of the pollution you create from your energy usage. Additionally, we are building a Smart Energy Management solution that provides clear, real-time energy information and recommendations to help you conserve energy, reduce pollution, and save money."

On its website, Emporia states, "Emporia’s AI-enabled system helps generate savings by improving energy efficiency and reducing consumption through the use of advanced real-time analytics. By utilizing Emporia’s AI-enabled EMS system, Emporos, Emporia is able to provide its clients opportunities in demand management and energy storage solutions."

On its website, Emporia describes its service as follows:

• Emporos collects real-time consumer energy usage and sends it to Emporia’s cloud-based database

• Emporos drives consumer engagement by delivering real-time data and analytics through a mobile app interface

• Emporos delivers actionable recommendations through push notifications that help generate savings by lowering energy consumption and carbon emissions

Further describing how its service works, Emporia states on its website the following:

Step 1 - Data Collection: Plug Emporos, Emporias’s smart meter reading device into any standard outlet near a smart AMI meter and begin reading real-time energy data

Step 2 - Consumer Engagement: Emporia’s mobile app displays the real-time energy usage in Watts, CO2, and $$ while utilizing gamification mechanics to drive energy saving engagement and participation

Step 3 - Conservation/Demand Response: Emporos drives demand response participation through push notifications that offer consumers carbon reduction opportunities and demand management savings

In Illinois, Emporia sought authorization to offer natural gas service to residential and small commercial customers in the Nicor, Peoples Gas, and North Shore Gas service territories, and small commercial customers in the Ameren service territory.

Emporia is currently a retail natural gas supplier in Colorado, and recently received authorization to serve as a competitive natural gas supplier from the Nebraska Public Utility Commission.

On its website, Emporia states, "Emporia is quickly scaling our clean, affordable electricity and natural gas supply to markets across the US. Look for us in Illinois in February 2019. Soon after, you’ll find us in California, Texas, Wyoming, Nebraska, Ohio, Pennsylvania, Wisconsin, New York and New Jersey."

Other leadership and employees at Emporia include:

• Matt Brown: Operations Manager - Gas and Electric. Brown previously served as Operations and Commercial Analyst - Natural Gas and NGLs at Tallgrass Energy

• Richard Hughes-Findley, Vice President Of Business Development. Hughes-Findley previously held a variety of sales management positions in other industries.

• Seth Terry, Head of Products and Solutions

• Austin Hostetler, Analyst - Retail Natural Gas, Distributed Renewable Generation, Energy Storage & Backup

• Richard Tolar, Director Of Software Development

• Adam Jansons, Product Development Engineer

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