Energy Choice
                            

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Vistra Energy Launches New Retail Brand In Pennsylvania, Illinois, Ohio

Enters Pennsylvania Residential Market With Existing Brand As Well

March 7, 2019

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Copyright 2010-19 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

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Vistra Energy announced today that it is launching a new retail electricity brand, Brighten Energy, in Illinois, Ohio, and Pennsylvania.

Vistra's new decision to use the Brighten Energy brand was exclusively first reported by EnergyChoiceMatters.com in December

"Brighten Energy will supply renewable energy to socially conscious consumers looking for an affordable way to make a difference," Vistra said

Brighten will exclusively offer renewable energy

Vistra is also expanding its existing retail brand, Dynegy, into the residential market in Pennsylvania.

Both retail brands will serve residential and small businesses, while Dynegy also serves large commercial and industrial businesses.

The company will open retail sales offices outside of Chicago in Oak Brook, Illinois; in Columbus, Ohio; and outside of Philadelphia in King of Prussia, Pennsylvania.

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