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NRG Energy Objects To Allegedly "Misleading" Name Of Texas Aggregator
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NRG Energy, Inc. ("NRG"), on its own behalf and on behalf of the retail electric
providers ("REPs") and power generation companies ("PGCs") it owns and operates in Texas, filed an objection to the application of CNRG Group, LLC, an entity unaffiliated with NRG, for a Texas electric aggregator certificate
CNRG Group, LLC's application for an aggregator certificate had been exclusively first reported by EnergyChoiceMatters.com
"NRG objects to the approval of CNRG Group's Application and its use of the name
'CNRG' as a registered aggregator because use of the name harms NRG's name and brand and
risks confusing and misleading Texas customers," NRG alleged in its filing
"NRG
extensively markets its NRG brand in many markets, particularly Texas, and associates the
'NRG' name with its various REPs and PGCs. NRG has invested significantly in its name and
brand, and has devoted significant resources to develop goodwill and an association of high
service quality with the name 'NRG.' CNRG Group's attempts to register as an Aggregator
using the name "CNRG" that closely and unreasonably resembles 'NRG,' adversely affects
NRG's name and brand, and threatens to mislead and confuse Texas customers," NRG alleged in its filing
"NRG, over the years, carefully crafted and substantially invested in a name and brand
with considerable recognition representing outstanding service and value. NRG has worked hard
to gain the trust of its Texas customers through its retail and generation companies operating
within the ERCOT market. NRG's subsidiaries rely upon that resulting goodwill, associated
with NRG's name, in marketing to customers. To permit an unaffiliated Class 1 aggregator to
join customers together and negotiate on their behalf with the misleading name 'CNRG' would
cause confusion for those customers as they may erroneously believe that CNRG is an affiliate of
NRG. Moreover, granting CNRG's application would potentially devalue the NRG name and
brand and risk possible negative associations by Texas customers with the NRG name and brand
for any shortfalls of the CNRG Group. Further, the use of the name 'CNRG' is contrary to the
intent of 16 TAC § 25.111, the customer protection rules and marketing guidelines, which
prohibit an aggregator from engaging in misleading practices," NRG alleged in its filing
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May 16, 2019
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Copyright 2010-19 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
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