New Retail Energy Supplier Announces $1.5 Million In New Funding

"A New Kind of Energy Company," With Prosumer-Focused, Energy-As-A-Service Retail Supplier Model

March 4, 2020

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Reporting by Paul Ring • ring@energychoicematters.com

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David Energy, which describes itself as, "a new kind of energy provider," today announced the close of its $1.5 million Pre-Seed round co-led by Box Group and Greycroft.

Great Oaks, Oceans, and a group of strategic angel investors including Zach Weinberg, Nat Turner, and Kiran Bhatraju alos joined the round.

David Energy's launch had been exclusively first reported by EnergyChoiceMatters.com in November. As previously reported, David Energy has indicated that it will pass-through wholesale power costs procured for customers at no mark-up

"David Energy is a new kind of retail electricity provider whose software-driven approach slashes costs while simplifying the energy management process," the company said

"David Energy has developed a proprietary software platform that utilizes machine-learning to act as the Energy Operating System for buildings and modernize how customers purchase energy. Used by commercial and industrial owners and operators, the company's platform was developed to streamline wholesale energy purchasing, report sustainability metrics and optimize Distributed Energy Resources such as smart thermostats, battery storage, and solar according to a building's unique needs," the company said

"David Energy is taking a different approach than traditional REPs in how they charge customers. By taking a flat SaaS fee instead of a large markup on the amount of power procured, David Energy has true financial incentive alignment with customers to keep them happy, lower their energy bills, provide transparency, and minimize consumption," the company said

David Energy said that, "Retail Electricity Providers (REPs) are traditional energy companies that predict user demand and purchase energy so that customers aren’t exposed to price fluctuations. The power REPs buy is then shipped on wires owned by the utilities. Distributed Energy Resources (DERs) such as smart thermostats, battery storage, solar power, backup generators, and advanced HVAC controls, which require software to be controlled, are fundamentally changing the electricity grid and shaking up this old-world, analog industry. REPs are having a hard time catering to customers with DERs, who are able to respond dynamically to energy markets and whose resources sometimes allow them to sell power back into the grid."

David Energy said that, "David Energy’s software platform and personalized approach to energy supply contracts offer customers unprecedented control and visibility while addressing many of the problems inherent in the shift to distributed and variable sources of electricity. By leveraging building data, demand-side software, and the DERs the building has at its disposal, the company’s Energy Operating System can intelligently buy power and optimize traditional supply contracts while integrating customer resources seamlessly into energy markets. As the world shifts to carbon-free energy and building owners face new regulations like the Climate Mobilization Act in NY, David Energy can help by sourcing cleaner sources of energy and ensuring buildings are consuming energy responsibly."

David Energy was founded by James McGinniss, Brian Maxwell, and Ahmed Salman. McGinniss, CEO, previously founded and led Texas Guadaloop, a team of over 30 engineers competing in the SpaceX Hyperloop competition, where they received the 2017 Innovation Award.

Salman, CTO, is an automation industry veteran with 15 years of experience at Siemens and Schneider Electric. Prior to co-founding David Energy, Ahmed developed a proprietary Energy Management Software platform for R3 Energy Management, an NYC energy consulting firm acquired by David Energy prior to the Pre-Seed fundraise.

Prior to David Energy, Maxwell founded and sold two renewable energy companies that developed hundreds of megawatts of utility-scale solar projects globally.

"Energy is a trillion-dollar-plus global market that surprisingly has had little software innovation," said Teddy Citrin, Principal at Greycroft. "David Energy is driving a wedge in the market by enabling cost reductions and superior operations, for some of the most advanced buildings in the world."

See more background on David Energy in our prior story here

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