New Retail Energy Provider Formed, Focused On Renewable Energy & Technology
Aims To "Upend The Energy Status Quo"
Hires Retail Market Vet
April 28, 2020 Email This Story Copyright 2010-20 EnergyChoiceMatters.com
Reporting by Paul Ring • email@example.com
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A new retail energy provider, Rhythm, has been formed and is preparing to launch operations
Although the company does not use the term retail energy supplier in its self-descriptions (to date), trademark filings and job posts suggest that the company will be serving retail customers as a provider or supplier
A job post from Rhythm is seeking a candidate to,"Perform transactional activities associated with serving electric supply customers," as well as to, "Research, summarize, and analyze transaction and billing data to ensure performance within SLAs," and to, "Manage EDI and billing operations."
A trademark filing by Rhythm Energy, Inc. for the name "Rhythm" states that the mark is for, among other things, "[r]etail energy provider services that allow customers to purchase energy, renewable energy, electricity, and natural gas; retail energy provider services," as well as various energy management and monitoring services, as well as renewable energy financing (among other services, see below for a full listing of services included in the trademark filing)
In public postings, Rhythm describes itself as follows, "Rhythm is a renewable energy and technology company empowering you to take control of your budget and your footprint. We combine energy market expertise with technology, design, and data science to create best-in-class products and services that are simple, delightful, and seamlessly integrated with the rhythm of your life. Our mission is to upend the energy status quo by setting a new standard of service excellence and customer partnership."
According to Texas Secretary of State records, where Rhythm Energy, Inc. has filed as a foreign for-profit corporation (Rhythm Energy, Inc. being incorporated in Delaware), Predrag Popovic is listed as "Director" of Rhythm Energy, Inc.
Rhythm Energy, Inc.'s registration as a foreign for-profit corporation with the Texas Secretary of State, filed on January 28, 2020, lists only Popovic under the section of the application for listing each person on Rhythm Energy, Inc.'s board of directors.
An individual named Predrag Popovic has served in a senior leadership capacity at a large retail energy supplier with operations throughout the U.S.; however, EnergyChoiceMatters.com cannot confirm at this time whether such individual is the same as listed as director of Rhythm Energy, Inc.
Jennifer Schmitt has joined Rhythm Energy as Director Of Operations. Schmitt most recently served as Manager, Operations at APG&E, and previously served as Manager, Pricing Strategy & Analytics at Centrica for its U.S. retail energy suppliers. Schmitt also previously held pricing and supply analyst roles at Champion Energy
Gordon Avery serves as Head of Marketing / Digital at Rhythm. Avery previously served as a Vice President at Goldman Sachs evaluating energy investment opportunities. Avery also previously served as Partner Success Executive & Investor at a marketing firm, and as a Principal at Booz & Company, working in the Energy, Chemicals, and Utilities practice
The trademark filing by Rhythm Energy, Inc. states its goods and services as follows:
• "Retail energy provider services that allow customers to purchase energy, renewable energy, electricity, and natural gas; retail energy provider services that allow customers to purchase renewable energy credits; energy use management services through the establishment of a system of allowances, reductions, credits, and offsets for renewable energy, pollution, carbon dioxide, and greenhouse gas emission; energy management services, namely, providing a service that allow customers to purchase energy, renewable energy, electricity, and natural gas; energy management services, namely, providing a service that allows customers to purchase energy, namely, electricity, natural gas and renewable energy, at a fixed price; energy management services, namely, providing a service that allows customers to purchase energy from various energy providers; energy usage management; energy usage management information services; consulting services in the field of energy usage management and energy efficiency; home energy assessment services for the purpose of determining energy efficiency or usage management; online retail store services featuring energy efficient products; billing services in the field of energy; utility bill management services, namely, tracking, reporting, analyzing and delivering energy information in the form of utility bills and utility meter data rate schedules; utility bill management services, namely, providing customer access to their energy utility bill account information, account management tools, energy usage pattern information, and energy consumption and usage data for purposes of energy account business management and energy usage management; business management and operation of renewable energy sources for others; retail sale and resale of energy generation and management equipment; utility bill management services, namely, tracking utility meter data schedules for generation of energy for others; providing information regarding energy efficiency and energy use management; business management services, namely, controlling and managing energy usage for business customers; providing a website that buyers of services use to determine and receive service quotations from multiple competitive sources and sellers of services identify and bid on contractual agreements for electricity service; procurement services, namely, procurement of contracts for others for purchasing electric energy for others; arranging and conducting incentive reward programs to promote the buyback purchasing of excess electricity generated by renewable energy generation systems; promoting public awareness of energy efficiency, renewable energy, environmentally-friendly energy, energy conservation, and environmental awareness; promoting public interest and awareness of renewable energy research, development, and education; energy demand response services, namely, business administration services for an incentive program to reduce energy usage during periods of high energy demand; providing information, advice, and consultancy related to energy, renewable energy, energy consumption, energy measurement, energy usage, energy efficiency, energy cost management, energy savings, energy assessments, energy conservation, carbon offsets, energy use and demand management, energy risk tolerance and load response, energy products and services"
• "Financing of renewable energy sources and generation facilities; providing warranties on goods manufactured by others, namely, home appliances and HVAC equipment; energy brokerage services; administrative services in the nature of financial administration of payment plans for the purchase of electricity, namely, electricity rate plans; bill payment services; providing financial information regarding the energy industry and energy commodities; financial administration of a buyback credit program for excess electricity generated by renewable energy generation systems; arranging for the financing of renewable energy, pollution, carbon dioxide, and greenhouse gas emission credits; trading and brokerage of renewable energy, pollution, carbon dioxide, and greenhouse gas emission credits, allowances, or offsets of others; financial consultation in the field of buying, selling, trading, and brokerage of renewable energy, pollution, carbon dioxide, and greenhouse gas emission credits, allowances, or offsets"
• "Home and building energy assessment services for the purpose of determining home and building improvements needed to improve energy use and efficiency; providing information related to the installation, maintenance, and repair of home and building electrical systems, electrical controls, appliances, windows, roofs, and insulation; maintenance of renewable energy sources; installation, maintenance, and repair of energy systems and products; home maintenance and repair services"
• "Product design and development in the field of renewable energy sources; remote monitoring of the functioning and use of power generation equipment, HVAC equipment, and household appliances; electricity and natural gas services, namely, utility meter data management and analysis; providing temporary use of web-based software application for estimating electricity usage and electricity charges; providing an online, non-downloadable software for monitoring, controlling, and analyzing energy usage and carbon emissions; consulting services in the fields of energy measurement to improve energy efficiency"