Algonquin's Liberty Utilities Drops "Utilities" From Name Under Re-branding

Re-branding Of Regulated Utilities, Some Of Which Have Retail Choice Programs, Is Said To Emphasize Focus On Customer

October 21, 2020

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Liberty Utilities ("Liberty" or the "Company"), the regulated services division of Algonquin Power & Utilities Corp. ("APUC", or "Algonquin"), announced that it has launched a refreshed brand under the single name, "Liberty."

Liberty Utilities operates regulated distribution companies with retail choice programs in several states, such as New Hampshire. Such utilities will now simply be known as "Liberty". Furthermore, Algonquin Power operates a competitive generation subsidiary called "Liberty Power" (formerly Algonquin Power).

Algonquin Power & Utilities Corp. and Liberty Utilities are not affiliated with the independent retail supplier Liberty Power Corp. LLC. It does not appear Liberty Power Corp. LLC currently operates in any Liberty Utilities service area's retail choice program.

"The new expression emphasizes the Company's purpose– to demonstrate customer-centricity by sustaining energy and water for life," Liberty Utilities said

Liberty Utilities described the re-branding as, "A new visual identity that reflects a forward-thinking organization."

Liberty Utilities said, "In launching the refreshed brand, the Company is introducing its new 'radiant heart' logo design -- a striking expression of how Liberty is putting its heart where it matters."

The new (and old) logo can be viewed on the Liberty Utilities homepage (click here)

"This radiant heart design reflects Liberty's commitment to its stakeholders and symbolizes energy and water that are the heartbeat of customers' homes. Liberty's core purpose is to deliver sustainable energy and water for life; the services Liberty provides directly affect, and are essential to, its customers' quality of life and wellbeing. Reliable, affordable service matters and greener, more sustainable systems matter—for the future of our communities," Liberty Utilities said

"Across the organization, Liberty is putting our customers in the center of every decision we make. Our commitment to customer-centricity is being reinforced through our Customer First program. This transformative effort will provide our employees with the information they need to better serve our customers, and for our customers to enjoy a seamless experience whether through a digital channel or with a member of our local customer service team," Liberty Utilities said

Liberty Utilities will be introducing the new look in phases. Customers and communities will see changes beginning in Fall 2020.

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