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Update: Vistra Reveals Branding For Acquired Infinite & Veteran Energy Customers

November 9, 2020

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Copyright 2010-20 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

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Vistra in a filing with the Public Utility Commission of Texas, disclosed how it will serve the Texas retail electric customers it is acquiring from Infinite Energy and Veteran Energy, an acquisition that was reported last week (story here)

Vistra's Value Based Brands LLC retail subsidiary applied for an amendment to its REP certificate to add the trade name Veteran Energy to the certificate

In the application, Value Based Brands (VBB) stated, "VBB is acquiring the intellectual property rights to use the Veteran Energy brand and intends to serve the customers transitioning from Infinite and Veteran under the Veteran Energy brand."

"Subject to closing of the transaction, VBB intends to begin transferring customers on their scheduled meter read cycle beginning on November 16, 2020, which should conclude in mid-December. VBB intends to match all material existing contract terms, in order to ensure a seamless transition for the customers," Value Based Brands stated

Value Based Brands stated that the existing entity Veteran Energy, "has obligated itself to relinquish REP Certificate No. 10199 as soon as practicable once transition services are completed, which should be on or around January 31, 2021."

Value Based Brands' existing trade names, which will remain on its REP certificate, include 4Change Energy and Express Energy

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