FirstEnergy Touts Expansion Of Broker Into New States; Home Services Marketplace Expansion In Updated Strategic Plan

January 28, 2021

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Reporting by Paul Ring • ring@energychoicematters.com

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FirstEnergy Corp. published an updated strategic plan that touts expansion of its broker business FirstEnergy Advisors and its home services marketplace

In the strategic plan, FirstEnergy stated, "In 2019, we launched FirstEnergy Advisors to help commercial, industrial and municipal customers identify the best, most cost-effective energy services available to meet their needs. Since then, we have established a consulting and brokerage service in Ohio and Pennsylvania, where FirstEnergy Advisors guides customers on their energy needs and helps them to determine which supply options will best suit their goals."

"Over the next several years, we will work to expand FirstEnergy Advisors’ services to businesses and communities in other states," FirstEnergy said

"While FirstEnergy Corp. has exited the competitive generation business, FirstEnergy Advisors helps customers understand the significant competitive generation charges on their bill and provides alternatives to better manage and reduce them. As an impartial consultant and broker, we never take title to the power and do not assume the financial or commodity risk associated with being a competitive retail energy supplier," FirstEnergy said

"These services provide a valuable touchpoint with customers. As the energy industry continues to evolve in the coming years, FirstEnergy Advisors is well-positioned to help customers understand and take advantage of the ever-increasing number of choices available to them. Whether it’s soliciting sources of renewable or carbon-free power to meet sustainability goals, advising on flexible supply or time-of-use arrangements, or assessing energy storage and electrification options, FirstEnergy Advisors can help customers effectively navigate their choices," FirstEnergy said

FirstEnergy also touted its home services offerings through the FirstEnergy Home platform

"We’re engaged in new business efforts and are well-positioned to offer valuable products and services that help customers save energy and money. We launched our new FE Home marketplace in 2020 to provide solutions for home energy management needs through an intuitive web-based service platform. As we develop our product and service offerings, we’re engaging with customers through market studies and extensive interviews to gauge their energy-related needs and expectations," FirstEnergy said

"As a result of these customer engagement efforts, FE Home offers products and services that customers want and also groups related products and services together for customers’ convenience. Specific offerings include efficient lighting and smart home products, electrical services and surge support plans, as well as maintenance, warranty, protection and repair plans. FE Home also doubles as a user-friendly learning library for home energy management information," FirstEnergy said

"Looking ahead, we will establish FE Home as a preferred marketplace for energy-related products and services. We’ll also work to grow our offerings in accordance with customers’ evolving needs and preferences," FirstEnergy said

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