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Tesla, Inc. Objects To Texas Broker's Sought Use Of Names "Tesla Power", "Tesla Energy"

October 1, 2021

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Copyright 2010-21 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

The following story is brought free of charge to readers by EC Infosystems, the exclusive EDI provider of EnergyChoiceMatters.com

Tesla, Inc. has filed at the Public Utility Commission of Texas an objection to the use of the trade names "Tesla Power Texas", "Tesla Power", "Tesla Power TX", and "Tesla Energy" by electricity broker SetMeUpEnergy Services, LLC

As exclusively first reported by EnergyChoiceMatters.com, SetMeUpEnergy Services, LLC has registered the following assumed names with the Texas Secretary of State, and filed an amendment to its Texas electric broker registration to reflect such assumed names as well: "Tesla Power Texas"; "Tesla Power"; "Tesla Power TX"; and "Tesla Energy."

Specifically, Tesla, Inc. said in a PUC filing that, "Tesla, Inc. objects to the application of SetMeUpEnergy Services, LLC to amend its existing broker registration. On September 14, 2021 SetMeUpEnergy Services, LLC, filed in PUC Project No. 49779 (Item No. 2030) to amend its broker registration to include Tesla Power Texas, Tesla Power, Tesla Power Tx, and Tesla Energy as trade, commercial, and doing-business-as (d/b/a) names. SetMeUpEnergy Services, LLC has no relation to Tesla, Inc. nor to any of its affiliates or subsidiaries, and therefore Tesla, Inc. requests that the Commission deny SetMeUpEnergy Services, LLC' s application to amend its broker registration to include these names."

Tesla, Inc. said in a PUC filing that, "Tesla, Inc. has contacted SetMeUpEnergy Services, LLC over this matter and has attached a confidential copy of those communications herein."

As was exclusively first reported by EnergyChoiceMatters.com on August 16, Tesla Energy Ventures, LLC, which is a wholly owned subsidiary of Tesla Energy Operations, Inc., which is a wholly owned subsidiary of Tesla, Inc. (the electric vehicle manufacturer and clean energy company), applied for an Option 1 Texas retail electric provider certificate. In such REP application, which is pending before the PUC, Tesla Energy Ventures sought to use the trade name "Tesla."

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