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Retail Energy Vet Leads New Auto-Switching Concierge Service, Registers In Texas

January 9, 2023

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Copyright 2010-21 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

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Start-up Arbor Energy Holdings Inc. [sic] filed a registration as a Texas electricity broker

Arbor Energy offers an automatic switching and concierge shopping service, which it calls "TrueRate Protection". The company's website suggests service may currently be offered in various Northeast markets

Andrew Meyer serves as CEO of Arbor Energy Holdings Inc.

"Arbor's TrueRate Protection is a free service that automates monthly savings on your gas and electric bills by ensuring you are always paying the best rate. Your TrueRate reflects the actual, true price of energy in your area, without markups, hidden fees, or surprise rate hikes. Activate TrueRate Protection and we'll track the TrueRate in your area and compare the best available rates to your current price. If the TrueRate goes below your current rate, we'll notify you and automatically enroll you in the lower rate," the company states on its website

"When we find you a lower rate, we will notify you and if you don't opt out we will automatically request the rate on your behalf from the competitive supplier," the company states on its website

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