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Brighten Energy, TXU Affiliate, Receives Pennsylvania Electric License
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November 5, 2010
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The Pennsylvania PUC granted Brighten Energy LLC, a subsidiary of Energy Future Holdings
and affiliate of TXU Energy, an electric generation supplier license to serve all
customer classes in all service areas. Brighten Energy's application was exclusively reported by Matters last month (10/6
& 10/7). At that time, TXU provided the following statement concerning the application: "Our
recent filing is part of an ongoing evaluation of competitive electricity markets
across the country. We are always watching and monitoring other states and have
seen interesting retail competition developments in several states including Pennsylvania.
While we have made no commitments to enter markets outside of Texas, it made sense
for us to further investigate opportunities in Pennsylvania including making the
required regulatory filings." Notably, Brighten Energy has posted a $250,000 letter of credit with the Pennsylvania
PUC under its application. Typically, suppliers eschew tying up such capital absent
significant plans. Brighten Energy stated in its application that it, "is seeking the certifications
necessary so that it could begin delivering services in Pennsylvania during the first
quarter of 2011." Brighten Energy LLC is an indirect subsidiary of Energy Future Holdings Corp. Organizationally,
it is separate from Energy Future Competitive Holdings Company and Texas Competitive
Electric Holdings Company, under which TXU and Luminant are organized. However, Brighten Energy will still be run by TXU's management, with Jim Burke serving
as CEO of Brighten Energy. Brighten is the brand name TXU recently announced for its smart energy and energy
efficient products, including its Power Monitor, iThermostat, and online energy store
(9/15). Copyright 2010 Energy Choice Matters. If you wish to share this story, please email
or post the website link; unauthorized copying, retransmission, or republication
prohibited.
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