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Vistra Reports "Strong" Retail Customer Counts and Margins
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Vistra Corp. reported that first quarter 2025 Adjusted EBITDA for its Retail segment was $184 million, versus Adjusted EBITDA of $(28) million in the year-ago quarter
Vistra said that "strong retail performance" in Q1 2025 was primarily driven by:
• "Strong" customer counts and margins combined with supply
management
• Favorable weather in January and February in its Texas and
Midwest and Northeast markets
• Inclusion of two additional months of Energy Harbor’s retail
results
Vistra reported that its Retail business grew in both volume and customer count year-over-year.
Vistra reported organic Retail growth in Texas
Vistra further reported its Q1 2025 Retail highlights as including, "Grew residential counts in Texas within the quarter and year over year, including our flagship TXU Energy brand."
Vistra Retail volumes for Q1 increased 27% YoY, driven by growth in the business markets segment and the Energy Harbor acquisition. In a Q1 2025 earnings presentation, Vistra listed "YTD 2025" Retail volumes as 33.3 TWh, up from 26.3 TWh in the year-ago YTD period
In reporting its Q1 2025 Retail highlights, Vistra stated, "Launching Ultimate Summer Pass – a 'first of its kind' product offering customers built-in savings and comfort."
A plan named Ultimate Summer Pass was first launched by TXU in 2022. Certain terms of the plan as currently offered (such as the months for free days and discounts) differ from the originally launched plan. It was unclear if the plan is undergoing further changes
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May 7, 2025
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Copyright 2025 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
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