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PUC Staff Seek Retail Supplier's Exit From Market, Propose $240,000 Forfeiture

July 1, 2025

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Copyright 2025 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

The following story is brought free of charge to readers by VertexOne, the exclusive EDI provider of EnergyChoiceMatters.com

Note: this is a rush report. This story will be updated later this evening

Staff of the PUC of Ohio requested that the PUC initiate a proceeding to address SunSea Energy OH, LLC’s compliance with the Commission’s rules and laws, after Staff issued two notices of probable non-compliance to SunSea in 2025

In a June 2025 notice of probable non-compliance, Staff had proposed a $240,000 forfeiture against SunSea

In such notice of probable non-compliance, Staff had also sought the wind-down of SunSea's Ohio retail energy operations, and that the supplier agree to not seek license renewal

Staff alleged that SunSea:

• did not respond to consumer complaints and inquiries, or provided delayed responses

• did not respond to Staff inquiries, or provided responses that were overdue and lacked complete information

• did not respond to, or did not adequately and materially respond to, two formally docketed consumer complaints. Staff alleged that the complaints alleged behavior including slamming, unfair and deceptive marketing and enrollment practices, and charging "unconscionably high" variable rates

• relied on a TPV that Staff alleges does not appear to have been completed solely by the customer; relied on another TPV that Staff alleges was altered

Staff alleges that various informal complaints against SunSea relate to door-to-door solicitations and enrollments, and involve slamming allegations and other deceptive and misleading practices.

"Staff found numerous compliance issues with the third-party verification ('TPV') recordings SunSea provided, and Staff believes that at least two TPV recordings were altered," Staff said

"Staff believes that SunSea does not have the ability to operate in Ohio in full compliance with the Commission’s rules. By failing to respond to call center investigators and failing to respond to formal complaints, SunSea is greatly harming Ohio consumers, impeding consumers’ ability to obtain resolution of their concerns," Staff said

Staff noted that SunSea was in 2023 subject to a prior settlement with Staff concerning various alleged violations

"Due to the pervasive nature of SunSea’s conduct, Staff has serious concerns about SunSea’s managerial capabilities. Staff requests that the Commission open a formal proceeding to review SunSea’s compliance with the Commission’s rules and laws, pursuant to Adm.Code 4901:1-23-05(A) and Adm.Code 4901:1-34-06(A)," Staff said

Case 25-0713-GE-COI

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