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Start-up Texas-Based Broker Which Touts AI Expanding To Northeast

July 15, 2025

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Copyright 2025 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

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Cost Effective LLC, a newly formed entity, has applied for an Ohio electric broker license to serve residential and commercial customers in all service areas

As previously reported, Cost Effective LLC has registered as a Texas electric broker

Cost Effective's trade names in Ohio include "EFFICIENT GENIE", "COST EFFECTIVE ENERGY", "SYNC UP ENERGY", and, "POWER UP EXPERTS".

Cost Effective in the Ohio application states that its AI technology analyzes the customer’s historical usage data, and compares it with thousands of electricity plans daily

See more background on the program as described in a prior Texas broker registration here

Cost Effective indicated that it would also be seeking a Pennsylvania broker license

In the Ohio application, Saad Rehman is listed as Managing Member

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