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Texas Retail Provider Announces Strategic Partnership With Powered Land Development Company, 7 MW Innovation Lab Collaboration

Under Retail Energy Services Agreement, REP Will Assume All Downside Risk


November 4, 2025

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Copyright 2025 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

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Gridmatic announced a strategic partnership with Satoshi Energy, a financial technology platform for the energy and data center industries, and Cholla Inc., a third-generation oil & gas exploration, Bitcoin mining, and powered land development company.

"Together, the companies are advancing energy innovation for flexible loads, including Bitcoin and AI data centers, at Cholla’s 7 MW innovation lab for flexible compute in Mitchell County, Texas," Gridmatic said

Cholla Inc. selected Gridmatic through a competitive bid process to supply retail energy services, leveraging Gridmatic’s advanced AI day-ahead optimization (Day-ahead Real-time, "DART", trading) and demand response (Emergency Response Service, ERS) programs.

"As part of this agreement, Gridmatic will assume all downside risk, guaranteeing Cholla only upside savings -- a distinctive contract structure that demonstrates Gridmatic’s customer-first approach to risk management," Gridmatic said

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