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Home Solar/Storage Company Registers As Texas Electric Broker, As Company Relaunching As Full-Service Consumer-Facing Power Brand
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HDM Capital, LLC d/b/a Maxwell Power registered as a Texas retail electric broker
HDM Capital, LLC's HDM Renewable Finance brand, a provider of residential solar and battery storage financing, recently announced that it was rebranding as Maxwell Power ("Maxwell"), which is described as, "a new name and identity built to reflect the Company's evolution into a full-service consumer-facing power brand."
"The rebrand translates the trust Maxwell has built over eight years -- powering more than 20,000 homes and delivering 104% of promised generation -- into a brand homeowners will be able to recognize and choose for reliable power and guaranteed savings. The new Maxwell brand will speak to what the Company actually delivers: guaranteed power, locked-in savings, and a relationship that lasts the life of the system," Maxwell stated
Maxwell further states, "We are the power company that guarantees energy and savings to homeowners and small commercial customers. We deploy solar and battery storage systems to customers' homes, monitor and maintain those systems, and ensure they deliver power. Our customers purchase power on long-term contracts that lock in savings."
"Maxwell's prepaid PPA offers homeowners a reliable way to lock in their power rates for 20 years with a performance guarantee that they may count on. Maxwell underwrites, inspects, monitors, and services the solar and battery storage system, and if the system doesn't produce, the customer doesn't pay," Maxwell states
Maxwell further describes the prepaid PPA as follows: "A Prepaid PPA (Power Purchase Agreement) is a way for customers to lock in their energy rates and avoid the rising cost of power. In exchange for a one-time payment, Maxwell provides 20 years of guaranteed power, provided by solar and battery storage equipment that we install, monitor, and maintain. This means you lock in your power bill for two decades, during which Maxwell guarantees that power flows to your home. If our system doesn’t produce, you don’t pay us."
The rebrand coincides with the announcement of a $750 million investment commitment from Fairtide Partners to finance Maxwell battery storage and solar power projects. This investment increases Fairtide's total commitment to more than $1 billion for projects developed by Maxwell
The capital will also support expansion into new states, "where consumers experience structurally-high and rising energy costs," with Maxwell citing the Mid Atlantic, New England, and Pacific states as experiencing retail electricity price increases of 19% or more
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Recently Raised $750 Million, Promises Guaranteed Savings, Offering 20-Year Prepaid PPAs
June 17, 2026
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Copyright 2026 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
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