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VPP Provider Active With Texas Retail Providers Launches Own Branded Visa Card, Will Provide 6% Cash Back on Home Projects, Backed By Home Equity Line of Credit
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GoodLeap, which describes itself as a technology platform helping customers adopt sustainable home products and which offers residential virtual power plants including in Texas, today announced the launch of the GoodLeap Home Visa Signature Card.
GoodLeap has been active in the Texas retail electric market either under its own brand (through a white label REP), or as a VPP provider for other REPs
"Backed by a home equity line of credit (HELOC) with the flexibility of a credit card, the GoodLeap Home Card helps homeowners finance, manage, and earn rewards on home improvement projects and everyday spending," GoodLeap said
GoodLeap said, "While traditional credit cards reward categories like travel and dining, few are designed around a homeowner's largest expenses: repairs, renovations, energy upgrades, and ongoing maintenance. At the same time, managing home improvement projects can be fragmented and stressful, requiring homeowners to navigate contractors, financing, timelines, and unexpected costs across multiple systems and providers."
GoodLeap said, "The GoodLeap Home Card simplifies that experience. Unlike traditional home equity products centered around a one-time loan or upfront draw, the GoodLeap Home Card is integrated into the broader GoodLeap platform and contractor network, giving homeowners flexible access to financing they can use over time as projects evolve and new needs arise."
"A homeowner who just spent $20,000 upgrading their HVAC system shouldn't be earning a few airline miles on a credit card with an average APR north of 20%. They should be earning meaningful cash back on the thing that just made their home more valuable," said Dan Lotano, Chief Operating & Strategy Officer at GoodLeap. "If you're a homeowner with equity, you've likely been paying too much and earning too little. The GoodLeap Home Card changes that. We built a card for your house, not just one backed by it."
With the GoodLeap Home Card, homeowners can:
• Earn 6% cash back on qualifying home projects initiated in the GoodLeap Home app, which GoodLeap said is the highest cash back rate available on home improvement spending from any "major" card
• Access up to $150,000 in home equity line of credit. Actual credit limits are subject to credit approval and underwriting and are based on available home equity, creditworthiness, property characteristics, and other eligibility criteria. Not all applicants will qualify for the maximum amount of $150,000
• Earn 3% cash back on eligible everyday purchases after spending $2,000 or more in a billing cycle. Cash back is earned as Points through the GoodLeap Rewards Program. Earn 6% cash back on qualifying home improvement projects initiated through the GoodLeap Home app. Earn 1% cash back on everyday eligible purchases. After reaching $2,000 in a billing cycle, earn 3% cash back on additional eligible purchases up to $30K in a 12-month period
• Finance purchases or consolidate higher-interest balances at rates described by GoodLeap as lower than most traditional credit cards
• Convert balances over $1,000 into installment segments with fixed payments and lower rates
• Pay contractors as work progresses rather than taking a large upfront draw
• Use the card anywhere Visa is accepted, with no annual fee
"Unlike traditional home equity products that require homeowners to take funding all at once, the GoodLeap Home Card provides ongoing access to available credit during the draw period, allowing homeowners to finance projects in phases, respond to emergency repairs, or continue investing in their homes without reapplying each time," GoodLeap said
GoodLeap stated, "GoodLeap's platform already powers financing for thousands of professional contractors deploying solar, HVAC, roofing, windows, batteries, and other home upgrades across the country. The GoodLeap Home Card plugs directly into that network, helping simplify how homeowners discover, finance, and manage projects from start to finish."
GoodLeap stated, "Homeowners can explore prequalification options through participating contractors before a project begins, and if they apply and are approved, they can then carry that line of credit into future projects, including phased renovations, emergency repairs, and additional upgrades without restarting the financing process each time. Eligible customers may be able to access funding in as little as three days."
"Every other home equity product hands you money and leaves you to figure out the rest -- the contractor, the timeline, the next project," Lotano said. "We connect financing to the work itself. The GoodLeap Home Card is just one piece of our platform, built for everything a homeowner does to their home, not just the first project."
The credit card's disclosures include the following: "This is a Home Equity Line of Credit (HELOC) with a variable-rate revolving line of credit and installment segment options, each with its own APR. Your home is at risk if you do not make payments when due. The variable APR range for purchases is 13.24% to 18.00% and may change with market conditions. Consumers are eligible for an additional 0.25% discount with autopay. With the autopay discount applied, variable rates start at 12.99% APR. Eligible variable rate balances may be converted to fixed rate balances during the 2-year draw period. The fixed rate APR for installment segments starts at 9.99%, or 9.74% with the 0.25% autopay discount applied; the APR may differ for each conversion. Fixed rate balances will have fully amortizing payment amounts. A cash-out fee of up to 2.5% applies to cash outs and varies by state. A recording fee applies to account origination and varies by state. Rates and terms depend on credit approval, property details, and applicable state laws and are subject to change; final terms will be disclosed in your HELOC agreement in your closing application package and closing documents."
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July 30, 2026
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Copyright 2026 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
NEW Jobs on RetailEnergyJobs.com:
• NEW -- Manager, Product I - VXRetail (Retail Energy)
• Refreshed 5/27/26 -- Manager, ISO Coordination (electricity), Retail Supplier
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