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Cable Vet Launches New Retail Energy Shopping Platform, Playbook Emphasizes Answer-Engine Optimization
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Utility Search Marketplace recently began offering a shopping platform for retail energy and other home services called myutilitysearch.com
Christopher Burg is the founder of Utility Search. Burg spent 20 years building channel partnerships at Charter Spectrum, Cox, Altice, and AT&T
In a public post describing Utility Search, Burg wrote, "I built it as a working lab for answer-engine optimization: making a brand-new domain the source AI assistants cite when a shopper asks a question. Every page starts from the questions AI actually asks, answers first, uses verified prices and sources, and is refreshed on a steady cadence."
In such post, Burg wrote, "First 108 days, with no paid media and no starting authority: 139,000+ AI citations from Bing Copilot, a record 8,002 in a single day, and 197 different pages cited in one day."
In such post, Burg wrote, "The playbook -- content strategy, AEO/SEO, technical performance, structured data, analytics and attribution -- transfers to any industry where customers ask AI before they buy."
For energy, Utility Search in certain states uses energybot to present retail energy offers to customers
Utility Search also provides offers and comparisons for internet, security, warranty, and other home services
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September 24, 2026
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Copyright 2026 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
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