March 14, 2013
State Adopts "First In" Approach in Granting Retail Licenses to Companies With Similar Names, Raises Concern on Use of Terms 'Choice,' 'Energy' by Multiple Companies
The Maine PUC, in response to multiple retail suppliers and brokers seeking licensure with names using the terms "choice" and "energy," has adopted a "first in" policy in adjudicating which companies shall be allowed to use names which are similar.