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SmartestEnergy Acquires International Retail Supplier Active In Mexico, Other Countries
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SmartestEnergy, backed by Marubeni Corporation, has completed the acquisition of a majority shareholding in Factor Energia S.A. (Factorenergia) for EUR 204 million, expanding SmartestEnergy's global footprint in the Iberian region and Latin America.
The acquisition sees SmartestEnergy take an 85% majority shareholding in Factorenergia, with Factorenergia's founder and CEO, Emilio Rousaud, retaining a 15% stake, remaining as CEO of Factorenergia, and joining SmartestEnergy’s Group Executive Committee.
"The acquisition brings Factorenergia’s Iberian retail capabilities and innovation together with SmartestEnergy’s international trading strength and large-customer expertise, creating a platform to scale across new segments and territories," SmartestEnergy said
Factorenergia serves more than 300,000+ household and business customers, providing electricity and gas products and an expanding suite of services designed to support decarbonisation, including solar installations, battery storage, and EV charging.
International expansion has been a key driver of Factorenergia’s growth, with subsidiaries in Portugal, Mexico, Chile, and Brazil.
SmartestEnergy said that it holds 10% of the UK C&I retail market share and 9% of the UK renewable independent Power Purchase Agreement (PPA) market.
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April 20, 2026
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Copyright 2026 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
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