FirstEnergy Solutions Targets 3.3 TWh Annual Non-Aggregation Mass Market Sales by 2013

FirstEnergy Solutions plans to grow its non-aggregation residential and small commercial retail generation sales to 3.3 TWh annually by 2013, it will report to investors this morning at an analyst conference.

FirstEnergy Solutions currently serves about 1 TWh annually of non-aggregation residential and small commercial retail load, representing a pilot of over 100,000 customers.

For governmental aggregation and "community affinity" programs, FirstEnergy Solutions targets growing its current annual load of 14.3 TWh to 22.4 TWh by 2013, by actively pursuing additional opportunities in Ohio and other states.

In the large commercial and industrial class, FirstEnergy Solutions targets serving 40 TWh in 2011, versus 28 TWh in 2010. Sales to these customers will be focused in its affiliated service areas as well as "close to home" markets such as Southern Ohio, Michigan, and Illinois.

For the medium commercial and industrial class (defined as annual usage of 10 MWh to 1,000 MWh), FirstEnergy Solutions is targeting growing its current load of 1.9 TWh to 3.4 TWh by 2013. Currently, FirstEnergy Solutions serves 27,000 medium commercial and industrial customers.

FirstEnergy Solutions retail generation sales for the first quarter of 2011 were 13,981 GWh, versus 8,586 GWh a year ago. A breakdown by state and customer type follows.

FirstEnergy no longer provides, in its consolidated report to the financial community, data indicating the source of customer supply at its distribution utilities. Formerly, FirstEnergy would report, by state, the amount generation sales at its utilities made by FirstEnergy Solutions (further broken into POLR, aggregation, and retail), non-affiliated POLR providers, and non-affiliated retail providers, which allowed FirstEnergy Solutions' total share of customer supply to be determined.

Now, FirstEnergy only reports total distribution sales by utility, total FirstEnergy Solutions sales by state (which combines affiliate and non-affiliate territories), and a migration rate for each affiliated service area.

FirstEnergy Solutions reported that a major initiative for the next two years will be incorporating Allegheny's competitive generation assets into its retail strategy.

Sale Type	1Q 2011	1Q 2010
Large C&I (Direct)
OH	4,825	3,493
PA	2,872	1,003
NJ	374	306
MI	417	261
IL	601	473
MD	127	57
Medium C&I (Direct)
OH	343	255
PA	112	6
Aggregation
OH	4,122	2,615
Mass Market
OH	145	98
PA	43	19