Viridian Expects to Enter Ameren Market

Viridian Energy has its sights set on the Ameren market, CEO Michael Fallquist told Matters yesterday in discussing Viridian's recent entry into the ComEd territory (see 7/27).

While Ameren market entry may take some additional time due to Ameren's location in the Midwest ISO, Fallquist said that he "fully expects" Viridian to serve customers at Ameren in the future.

At ComEd, Viridian is one of only three of the 13 active residential suppliers publicizing a variable rate offer for residential customers (and one of only two suppliers offering a variable rate on PlugIn Illinois). This is in contrast to most of Viridian's other markets, where variable rates are offered by anywhere from half a dozen to a dozen suppliers (such as 10 at PECO), and a variable rate is not itself a differentiator.

Furthermore, although about half a dozen suppliers are offering renewable energy to residential customers at ComEd, Fallquist said that there has not been a saturation in renewable offerings, and highlighted Viridian's 20% and 100% renewable offers as another differentiator.

Fallquist continued to highlight natural gas a future growth area for Viridian. As reported by Matters, Viridian has received gas supplier licenses in several states, such as Pennsylvania ad Ohio (see 4/29).