Largest U.S. Consumer Energy Buying Group Expanding to Electric, Gas Brokering

An affiliate of Heaney Energy Corp. (Heat USA), which describes itself as the largest consumer energy buying consortium in the United States, is entering the retail electricity and natural gas brokering business.

The affiliate, Little Deep LLC d/b/a Power USA, has filed aggregator, broker, and/or marketer applications in New Jersey, Ohio, and Pennsylvania. Little Deep LLC also plans to provide similar services in Illinois.

Heat USA currently serves 80,000 members in New York, New Jersey, Pennsylvania, Connecticut, Massachusetts, and Rhode Island, providing referrals to heating oil and propane suppliers

Heat USA in particular offers affinity programs for various unions, and Little Deep LLC said that it, "plans to use its relationships with unions and other consumer groups to provide referrals to discounted energy supplier."

In Ohio, for natural gas, Little Deep LLC sought authority to serve residential customers in all service areas.

In Pennsylvania, for electricity, Little Deep LLC sought authority to serve all customer classes, and said that it would refer customers to Constellation NewEnergy.