Frontier Utilities Fills Management Team, Cites Expertise to Make Company a "National" Provider

Frontier Utilities, LLC, a retail electricity provider headquartered in Houston, Texas, announced that it has added three new executives to its senior leadership team.

Newly reporting to Jay D. Hellums, Frontier Utilities' President and CEO, are Shirley Rouse, Senior Vice President, Retail Energy; Dayne Zimmerman, Vice President, Energy Management; and Suresh Guddanti, Vice President and CIO.

"Shirley, Dayne and Suresh add world-class experience to Frontier Utilities' strong existing team. These highly experienced executives have a proven track record of building and leading retail energy businesses many times our current size," said Hellums. "With these key additions, we have the leadership and the functional expertise to make Frontier Utilities a first class national energy provider."

Shirley Rouse joins the company as Senior Vice President, Retail Energy, spearheading a range of growth initiatives. Rouse has more than eleven years of senior leadership experience with Reliant Energy, holding key roles as the business leader for the 1.5 million residential customer portfolio and Vice President of Mass Markets Innovation, including smart energy. Rouse led development of the e-Sense products now used by more than 500,000 Reliant customers and awarded the 2011 CIO Magazine's '100 Award'.

Dayne Zimmerman joins Frontier Utilities as Vice President, Energy Management. Zimmerman brings over thirteen years of experience in energy trading, risk management, asset optimization, structuring and quantitative research to the company. Zimmerman was formerly head of ERCOT trading at Direct Energy and has also held positions at Enron, RWE Trading Americas, Duke Solutions and First Union Securities.

Joining as Frontier Utilities' new Vice President and CIO, Suresh Guddanti brings over twenty years of Information Technology experience including a decade working in the competitive retail energy industry. Guddanti joins the company from Liberty Power and before that spent more than seven years at Direct Energy.