Start-up Retail Supplier Led by Former MXenergy, Credit Suisse Execs Receives New License

A start-up retail supplier led by executives formerly with MXenergy and Credit Suisse Energy and co-founded by the principal of an advertising agency that served over 50 of the Fortune 500 companies has received a license in a new state.

The Public Utilities Commission of Ohio granted SmartEnergy Holdings, LLC an electric supplier license to serve residential and commercial customers in all service areas.

As first reported by Matters (see earlier story), SmartEnergy Holdings' CEO is Daniel Kern, who co-founded the company. Kern is a founder and principal of Main Street Direct, a direct marketing firm which developed and managed various marketing and back office operations for 50 of the Fortune 500 companies including American Express, Citi, Chase, as well as Citgo, Chevron, Conoco, BP, Exxon, Marathon, Shell, Phillips 66, and Sunoco. Kern led the acquisition of 2 million customers annually in both regulated and deregulated industries.

Lloyd Spencer serves as COO of SmartEnergy Holdings. Spencer was formerly Director and COO at Credit Suisse Energy, and previously worked at Deutsche Bank and PricewaterhouseCoopers.

Gina Goldberg serves as Chief Marketing Officer of SmartEnergy Holdings. Goldberg was previously Senior VP of Sales and Marketing for MXenergy, helping grow the company from 40,000 customers to 500,000 customers.