World Energy Solutions Names New COO

World Energy Solutions, Inc. announced that it has named Martha Danly as its Chief Operating Officer, promoting her from Chief Product Officer, a position she had held since joining the company in September 2012.

As COO, Danly will oversee company-wide operations, product strategy, product marketing, software development, IT, and the ongoing delivery of the company's online energy platform, the World Energy Exchange.

With 30 years in the high-technology industry, Danly has held leadership positions at a wide range of Silicon Valley startups focused on online trading, cloud computing, cleantech, social media, consumer video and ad networks. Danly helped pioneer two successful e-commerce platforms -- the first online auction at Onsale and vertical B2B marketplaces at Ventro Corporation.

"With over 5,000 customers and the industry's leading auction platform, World Energy offers me a tremendous opportunity to play a hands-on role in the Company's transformation of energy brokerage and management. With such a strong foundation to build on, I am eager to expand our solution set for energy management and extend the Company's legacy of process and technology innovation into the mid-market," Danly said.