TXU Energy Marketing "Support and Save" Affinity Program for Non-profits

TXU Energy has recently launched a "Support and Save" affinity program which provides $50 to affinity partners per customer enrollment, while also providing the enrolling customer with $50.

Support and Save has been available via the same online platform as TXU Energy Refer-a-Friend since October, and while TXU has had a few organizations participate already, TXU confirmed it is now working, "on introducing the [Support and Save] opportunity."

TXU said that the Support and Save program is targeted to organizations ranging from youth groups to PTAs, booster clubs and others.

Referring organizations get $50 for each referred customer who signs up online with TXU Energy and that new customer also gets $50. Payments go out after a referred customer has been with TXU Energy for 45 days. Referring organizations are paid by check and referred customers receive a pre-paid Visa card.

TXU has integrated various tools for affinity partners to market the program, including referrals via email, Facebook, Twitter, and LinkedIn. Enrollments occur through a specific TXU site for the affinity partner.

TXU said that the list of plans and products available for customers enrolling via Support and Save will vary based on a variety of competitive factors.