Retail Supplier Launches New Solar Brand

Crius Energy Trust announced the launch of a new stand-alone solar brand, Citra Solar, "to focus on capturing value in the fast-growing solar sector and complement the company's well-differentiated portfolio of energy brands, product offerings and distribution channels."

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"The new brand allows Crius to leverage its diversified sales and marketing platform to reach customers through more of its channels. Initially, Citra Solar services will be offered to customers of Frontier Communications, a strategic marketing partner of Crius Energy," Crius said.

The launch of Citra Solar follows on Crius Energy's introduction of solar services in September 2013 through its network marketing distribution channel.

"We are confident that this distinctive new addition to the Crius family of brands will allow us to accomplish three goals: leverage our existing distribution channels to reach more customers, increase our total volume of solar capacity sold and increase our margin per solar customer through a more integrated solar offering," said Michael Fallquist, CEO of Crius Energy Trust and Crius Energy.

Citra Solar services are initially being offered through the company's strategic marketing partnership channel. In addition, the company plans to utilize direct marketing efforts to expand the brand's presence in its solar markets, which include Arizona, California, Colorado, Connecticut, DC, Delaware, Hawaii, Maryland, Massachusetts, New York, New Jersey, Oregon and Texas.