PPL Reports Uptake of Competitive Supply Through Referral Program

In proposing to continue its Standard Offer customer referral program as part of its default service plan covering June 1, 2015 to May 31, 2017, PPL reported statistics related to the program.

As of April 14, 2014, approximately 66,100 eligible customers were referred to a retail supplier under the referral program, and approximately 56,600 of those customers enrolled in the Standard Offer Referral Program.

That's an enrollment rate of 86%, PPL noted.

Of those customers that opted to participate in the Standard Offer Program, approximately 55,500 (98%) were new or moving customers, PPL said.

PPL has proposed to expand the promotion of the Standard Offer Referral Program to also include customers that contact PPL using its Web Self Service application.