Dynegy Sees Retail Business Becoming Dominant Player in Southern Illinois Market, With Market Share Eclipsing All Competitors Combined

Dynegy sees its retail electric supply business further strengthening its position in the Southern Illinois (Ameren/MISO) market, growing its business to exceed the market share of all other competitive suppliers combined by 2018, the company said during an investor day last week

Dynegy's Homefield Energy brand in 2014 accounted for 29% of the Southern Illinois load in 2014, with 10,700 GWh of load served in 2014. Homefield Energy served 11,300 C&I accounts and 473,000 residential accounts served through municipal aggregation in Southern Illinois

Other competitive retail suppliers accounted for 46% of Southern Illinois load, while default service account for 25%, Dynegy reported. The MISO-Illinois Market totaled about 37,000 GWh for 2014.

Dynegy forecasts Homefield Energy growing its Southern Illinois market share to 40% by 2018, citing, "changing competitive landscape as retailers are acquired or exit the market."

The aggregate market share of other competitive retail suppliers is expected to decrease to 36% by 2018, while default service is expected to be 24% of sales in 2018.

Dynegy set more conservative goals for expansion of its existing PJM retail markets in Illinois and Ohio.

In the PJM portion of Illinois, Dynegy Energy Services serves 5,800 C&I accounts and 300,000 residential accounts through municipal aggregation, accounting for 4,000 GWh of load served in 2014

Dynegy Energy Services served 4% of the 91,000 GWh PJM-Illinois market in 2014, with other competitive retail suppliers accounting for 75% of sales, and default service accounting for 21%.

Dynegy's conservative forecast sees its retail business growing its PJM-Illinois market share to 9% by 2018, with share taken from both other retail suppliers and default service.

In Ohio, Dynegy Energy Services serves 13,100 C&I accounts and 122,000 residential accounts, accounting for 7,100 GWh of load served in 2014

Dynegy Energy Services served 5% of the 139,000 GWh PJM-Ohio market in 2014, with other competitive retail suppliers accounting for 68% of sales, and default service accounting for 27%.

Dynegy's conservative forecast sees its retail business growing its PJM-Ohio market share to 6% by 2018, with share taken from default service.

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