FirstEnergy Names Former NFL Exec To Develop Innovative Consumer Products

FirstEnergy Corp. named Brett W. Reynolds as vice president, FE Products, effective August 1, 2015.

Reynolds will oversee the newly formed FirstEnergy Products group (see prior story here) and will report to Dennis M. Chack, senior vice president, Marketing and Branding.

Reynolds will be responsible for planning, developing, and strategically implementing, "new value-added product and service offerings across a variety of customer segments and markets."

Reynolds will work to enhance the company's existing consumer product offerings, such as professional tree-trimming, landscape lighting and household electrical services.

Prior to joining FirstEnergy, Reynolds spent more than 20 years in marketing and sales positions with the National Football League. In his most recent role as senior director, Corporate Sales, for the Cleveland Browns, Reynolds was responsible for acquiring new business partners, managing national accounts, and retaining and growing key corporate relationships. Reynolds also held advertising and marketing positions with the Buffalo Bills.