Crius Energy Expands Solar Program Through Strategic Alliance With Another Solar Provider

Crius Energy LLC and Sungevity, Inc. have entered into a strategic agreement to offer residential solar energy systems and products through Crius Energy's family of energy brands.

Through the strategic alliance with Sungevity, Crius Energy will realize additional value from its existing solar business through improved economics, increased sales, and co-branded 20-year customer relationships, Crius said

Crius will benefit from improved economics on each residential solar system sold through Sungevity, including increased compensation paid over the entire life of the customer relationship, Crius said

Crius expects increased net sales of residential solar energy systems as a result of increased gross sales by leveraging Sungevity's technology platform and reduced customer cancellation rates due to Sungevity's extensive distribution network, Crius

The alliance will also provide incremental benefit to Crius' commodity supply business as Sungevity will begin selling Crius Energy clean electricity products to existing and potential customers starting in the first quarter of 2016.

Crius' Viridian brand said that its co-branded solar offering with Sungevity will initially be marketed in Arizona, California, Connecticut, Delaware, Maryland, Massachusetts, New Jersey and New York with plans to open additional solar markets throughout 2015 and beyond.

Crius will continue to offer solar energy products in markets where Sungevity is not yet active through its current reseller agreement with SolarCity. Crius and Sungevity plan to aggressively open additional markets with a view to providing residential solar systems in all markets with a strong value proposition for customers.

Crius said that it will donate one solar power system to a household in need for every 15 new residential solar installations through its new Sun Plus One program. Donations from Sun Plus One will also enable women in developing nations to train as solar engineers and install solar panels in their own off-grid villages.