Jim Steffes Joins Retail Supplier

Jim Steffes has rejoined Direct Energy as executive vice president for corporate affairs

This newly-created role will oversee corporate government and regulatory affairs, media relations, community relations and corporate responsibility.

Steffes, a 20-year veteran of the competitive energy industry, previously spent nearly a decade with Direct Energy

Most recently, Steffes was Chief Executive Officer of Circular Energy, a solar and energy management solutions firm

Prior to Circular Energy, Steffes led the Northeast Retail business for NRG Energy and served as President of Green Mountain Energy.

In his prior time at Direct Energy, Steffes ran the Texas Residential segment and transformed the trajectory of the business by implementing significant operational improvements, making key acquisitions – including First Choice Power – and launching novel products, including a prepaid electricity plan which leveraged Texas’ smart meter deployment and customer’s smart phones. Prior to the Texas Residential role, he led the Operations team in supporting more than 1.5 million customers in Texas and Alberta, Canada, and built the B2B commodity business in the Northeast US.