Former Direct Energy President Launching Start-up Broker

Mike Senff, former interim President of Direct Energy Business, is launching a new broker called Advantage Energy Partners LLC

Advantage Energy Partners has applied for electricity and natural gas broker licenses in Ohio and Pennsylvania to serve all customer classes in all service areas

Senff was most recently President at Guttman Energy's Natural Gas & Power Division

Previously, Senff served in a variety of roles at Direct Energy, including interim President of Direct Energy Business, and Vice President, North American Sales and Marketing.

Senff also previously served as Director, Commodity Operations at FirstEnergy Solutions

Senff is the sole member of Advantage Energy Partners and currently serves as President, Treasurer and Secretary

Robert Hutcheson, a Member-Manager at BoCor Holdings, LLC, an Ohio-based E&P company, serves as a Natural Gas Advisor to Advantage Energy Partners