Parent Re-branding One Of Its Retail Suppliers

Effective April 1st, Just Energy is re-branding its Commerce Energy subsidiary as Just Energy

The change represents a transition in name only, and does not affect the status of existing customer contracts, business licenses, or any other legal documentation.

Just Energy acquired Commerce Energy in 2009 and, under Just Energy ownership, Commerce operates in California, Georgia, Ohio, Michigan, Illinois, New York, Delaware, New Jersey, Pennsylvania and Maryland.

"Our effort now to re-brand under the Just Energy name reflects the desire to unify our companies under a common identity, and serve customers with greater efficiency and consistency as we continue to grow our market footprint," Just Energy said

The change is a full re-branding initiative and the Commerce name will not continue for any group of customers.

"As part of the Just Energy family, Commerce customers can continue to enjoy the high quality products and service they have come to expect, and can rely on our commitment as a Trusted Energy Advisor to deliver greater convenience, value and control through a wide variety of energy management tools that address their evolving energy needs," Just Energy said