Just Energy Group Announces Deal with Joint Venture Partner to End Exclusivity of Just Energy Brand Online Sales in North America

Just Energy Group Inc. announced that it has reached an agreement with its joint venture partner, Red Ventures LLC, to end the exclusive relationship for online sales of the Just Energy brand in North America.

To facilitate the transaction, Just Energy acquired the outstanding 50% interest of each of Just Ventures LLC in the United States and Just Ventures L.P. in Canada.

Deb Merril, Just Energy's President and Co-CEO, said, "We are excited by this transaction as it facilitates the ongoing development and expansion of our sales channels and gives us the opportunity to extend our reach online with the Just Energy brand. Working with the team at Red Ventures has been a rewarding relationship for over 6 years and we look to continue our growth through their Save On Energy and Choose Energy sales channels, while pursuing other opportunities."