Priority Power Management Adds Two Retail Market Vets To Senior Leadership Team

Priority Power Management, LLC (Priority), a Texas-based energy management and consulting services firm, announced today the hiring of Danny Smedley and Charlie Hewitt as Vice Presidents.

Mr. Smedley and Mr. Hewitt will serve as part of Priority’s senior leadership team going forward.

Mr. Smedley brings to Priority over 30 years of industry experience, most recently serving as a Senior Sales Executive at TXU Energy

"Danny’s experience has been concentrated on customers that required sophisticated structured products, risk management and other value-added services. His knowledge and fierce competitiveness has landed him as the top sales performer at TXU in 16 out of the last 17 years," said Padraig "Pat" Ennis, Founding Principal at Priority.

Mr. Hewitt is a 20+ year industry veteran. Since 2011, Mr. Hewitt has been a Principal at a private energy consulting practice in the retail energy market. Previously, Mr. Hewitt was Vice President of Energy Management for Hudson Energy Services, where he was responsible for designing and implementing portfolio management, risk management, forecasting, contracting, retail pricing and retail credit processes and procedures.

Priority, which was founded in 2001, navigates over 1,300 clients through complex and evolving energy procurement and management situations by offering innovative power solutions, including energy supply & risk management, demand response, and infrastructure solutions. As previously reported, on February 11, 2019, Priority received a significant investment from Ara Partners Group, an industrial private equity firm that invests in companies with sustainable competitive advantages built upon greater resource efficiency.