Utility Affiliate FirstEnergy Home Seeks Electric Broker/Aggregator License

Suvon, LLC, d/b/a FirstEnergy Advisors and FirstEnergy Home, applied for an Ohio power broker and aggregator license to serve all customer classes in all service areas.

"FirstEnergy Advisors' principal business interest is providing energy brokering and aggregation services to business and residential customers," the company said in its application

"Suvon, LLC is currently active under the business trade name Suvon, LLC DBA FirstEnergy Home. Suvon, LLC DBA FirstEnergy Home first became active in December of 2018, and from April 2019 through September 2019 offered home energy repair service programs to customers In New Jersey. In September of 2019, Suvon, LLC DBA FirstEnergy Home expanded its offerings to include home connections for cable and Internet, home repair services and home security systems, and began offering these products and services to customers in Ohio, Pennsylvania, New Jersey, Maryland and West Virginia," the company said in its application

EnergyChoiceMatters.com previously reported that FirstEnergy Corp. recently released a strategic plan which sets forth a vision to provide customers, "with more than electricity, including new products and services that make their lives easier, brighter and more secure"

"We’re engaged in new business efforts and are well-positioned to offer valuable products and services that help customers save energy and money. Our utility companies enjoy strong name recognition and a long-standing presence in the communities they serve. As a result, customers view us as a trusted source for energy-saving products and services. Industry studies show customers are receptive to buying value-added products and services from their electric utility. These offerings bring comfort, convenience, security and productivity to their lives and businesses," FirstEnergy recently said in the strategic plan (story here)

EnergyChoiceMatters.com also previously reported that FirstEnergy Home's e-commerce venture had expanded to offer internet, voice, video, home security, and smart home products, and other subscription services, in addition to various other home warranty and plumbing plans (see story here)

Dennis M. Chack is listed as President and Manager of Suvon, LLC. Per FirstEnergy's website, Chack also holds the title of Senior Vice President, Product Development, Marketing and Branding, FirstEnergy Service Company