Former WarnerMedia, DIRECTV Executive Who Led Development Of Subscription Services Named President Of Retail Energy Supplier

Retail energy supplier Inspire, known for its subscription plans, announced the appointment of Brad Bentley as President.

"In this role, Bentley will apply his deep experience in scaling direct-to-consumer products, to provide senior operating leadership during a time when the company is experiencing massive growth," the company said

Reporting to Founder and CEO, Patrick Maloney, Bentley will be responsible for leading all day-to-day operations for Inspire, including delivery of the company's strategic roadmap, as the company rapidly expands its comprehensive clean energy and connected home subscription products nationally.

Bentley has previously launched and grown digital and subscription products in the entertainment and mobile industry.

Bentley previously served as Senior Vice President at DIRECTV across several core business functions, including Revenue Strategy & Planning, Sales & Marketing, and Business Analytics.

"Bentley was instrumental in the launch and growth of the streaming service, DIRECTV NOW. Upon AT&T’s acquisition of DIRECTV, Bentley was appointed Executive Vice President, Chief Marketing Officer and led the integration of DIRECTV into AT&T," Inspire said

Most recently, Bentley served as the General Manager and Executive Vice President at Warner Media, where he was responsible for the development and delivery of the direct-to-consumer product, HBO Max, and its coordination across HBO, Turner, and Warner Brothers.

Inspire describes itself as the, "world’s first consumer- focused clean energy platform for the energy-efficient smart home," combining software, hardware, and connected services